Collaborative Research & Innovation Case Study
AI-AD, Audio Descriptors Automation Technology
AI-AD is an AI-powered audio description tool developed by IADT academic Kieran Lynch to help content producers comply with the European Accessibility Act’s requirements for accessible media by June 2025. The software streamlines and enhances audio description creation for screen content.
Backed by a €15,000 Enterprise Ireland Feasibility Study grant, the project engaged with industry leaders including RTÉ, Channel 4, Droga5 and Red Bee Media. This enabled refinement of the technology based on real-world challenges and needs and the identification of additional features which would maximise its benefit to industry. AI-AD is now advancing towards Enterprise Ireland Proof of Concept funding.
Impact: AI-AD directly addresses accessibility requirements in the audiovisual industry, supporting content creators and improving media experiences for visually impaired audiences.
The TU RISE IADT Elevate Programme hosted an XR Design Sprint bringing together enterprises and creative practitioners to explore real-world applications of immersive technologies through collaborative, hands-on innovation. Over five days, participants developed early-stage concepts across education, culture and creative industries, supported by design thinking and industry expertise.
The TU RISE Elevate team was delighted to attend Amplify 2026, hosted by the IRDG Innovation Network, where Aisling Cox and Dorota Zurek gained valuable insights into innovation, R&D and collaboration. Thank you to the IRDG team for delivering such an inspiring event.
We were delighted to take part in the IADT Summer School on Research & Social Justice, which brought together researchers, educators and community partners to explore the role of research in creating positive social impact. Thank you to everyone who contributed to such an inspiring and engaging event.